Twelve months can feel like two years at a successful startup —and that’s a good thing! The business moves so quickly, product enhancements happen at such a rapid pace, and new team members are added so regularly, it can be a whirlwind experience.
For Alloy in 2019, that meant doubling our number of customers, doubling our team size, and making significant progress toward connecting the end-to-end supply chain to increase collaboration and efficiency. We continually iterated on our product and business, and learned many valuable lessons that have enabled us to better serve consumer brand manufacturers.
We invite you to reflect on these accomplishments with us and get a glimpse into what happens in a startup year.
Alloy added customers across multiple segments, demonstrating the value that our retail sales and inventory analytics and demand-driven supply chain solutions provide to brands of different sizes and industries. In October, we announced that Ferrero USA selected Alloy for digital supply chain management, and in November, that Alloy was selected by Valvoline to enable a demand-driven supply chain. Both of these followed a thorough evaluation of our technology and bottom-line impact, after which these enterprises committed to long-term partnerships.
We’re continuing to break down data and organizational silos to provide a more complete picture of inventory levels.
We’re also excited by the growing brands that have chosen Alloy software to fuel their retailer relationships and enable their sales teams. Household names and soon-to-be household names like Melissa & Doug, amika, Gold Eagle, and Cricut are just a few of the examples.
In addition to developing relationships with new customers, we have grown our relationships with existing customers as well. One metric that we proudly share is our 2019 net retention rate of 120%. It’s a clear indication of how happy our current customers are with Alloy!
From the beginning, our vision has been to build a smarter supply chain—one that is more efficient and responsive to true demand. We’re doing that by automatically bringing together all the external and internal data and teams that are needed to coordinate a response to current or upcoming demand shifts.
Last year, we progressed this vision on three fronts, delivering greater visibility and making it more actionable for supply chain and sales teams.
In our day-to-day, perhaps one of the most visible signs of our continued growth is the new team members joining Alloy on a seemingly weekly basis. In all three of our locations, we have moved to beautiful new office spaces as we more than doubled the number of employees. 2019 also marked the addition of our first region-based employees, who are spread across the U.S.
Completely new teams were created that didn’t exist before, including:
Our executive leadership team has expanded as well. Roberto Carli, one of our co-founders, was officially promoted to Chief Customer Officer. Roberto, or Roby as we call him, has been dedicated to helping customers achieve the full value of their Alloy investment from day one, and this formal recognition simply solidifies that. In July, we shared that Amanda Williams joined us from Apple as our first Director of Operations.
The global confectioner mitigates waste, improves service levels and controls costs by connecting digital supply chain visibility with POS analytics.
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