Timely and granular retailer data are must-haves for supplier brands to increase sales and maintain customer service levels while controlling costs. Point-of-sale and inventory details aren’t just helpful, they’re the key ingredient to growing market share and staying ahead of competitors.
Most retailers offer some point-of-sale reports, but the metrics and level of granularity can range quite a bit, sometimes failing to paint a complete picture. That’s why we’re sharing how some of the biggest retailers provide data, and how you can try to make up for the gaps. So far we’ve offered breakdowns of Amazon Retail Analytics and The Home Depot. Today we’re looking into Sephora, the popular cosmetics and beauty chain, which presents some real hurdles when it comes to forming a complete understanding of your performance.Read Now >