Beauty and personal care is a highly dynamic industry, and we're proud to call a number of leading brands in the space our customers, including amika, Walker and Company, and Youth to the People. While the industry is growing quickly, it still presents challenges for both new and established companies—keeping up with fast changing consumer demand, where a social media influencer can turn a product "hot" very quickly, and standing out in a crowded environment, where the salespeople in the store often have a major impact on purchase decisions.
These challenges are some of the reasons Youth to the People turned to Alloy. They were expanding quickly, and manual or point solutions couldn't keep up with their need for fast, accurate, up-to-date data on store/SKU performance, nor enable them to plan marketing efforts and manage inventory in response to that information. The clean skincare brand wanted an all-in-one solution that could check all the boxes for the leadership team, sales, and operations to understand, meet, and grow true demand.Read Now >