How execs can better understand forecasts to inform decision-making

Nov 8, 2018  |  7 min read

More accurate demand forecasts, powered by big data and machine learning, can generate millions in additional revenue for brands.

In our forecasting white paper, we shared the three principles of modern forecasting: use an integrated approach, keep the methodology transparent, and make results actionable. In this blog post, we’ll discuss why the second principle, keeping methodology transparent, is especially important as executives look to make decisions based on demand forecasts.

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Case study: Increasing efficiency and improving collaboration

Nov 1, 2018  |  2 min read

Many of the brands we work with have a vision for how they want to use sales and supply chain insights to react with agility to changes in consumer demand, but they don’t always have the necessary tools to do so. This is the position that one of our clients, a consumer electronics hardware company, found themselves in when they first decided to bring on Alloy. 

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5 keys to a successful demand management platform

Oct 24, 2018  |  4 min read

In today’s retail environment, the value for brand manufacturers of using downstream data to understand true demand is becoming increasingly clear. However, implementing an effective solution to take advantage of that data is not a simple “one size fits all” decision.

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How to create modern demand forecasts

Oct 3, 2018  |  3 min read

In both weather and retail planning, inaccurate forecasts cause mild discomfort at best and catastrophic consequences at worst. It’s not fun to come home soaking wet after a day when sunshine was predicted, and it’s bad for business when excess inventory that didn’t sell has to be marked down. At Alloy, we can’t say that we’ve fully nailed meteorology, but we do have expertise in retail forecasting, and we spend a lot of time leveraging best practices to benefit our clients.

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Demand didn't follow forecast. Now what?

Aug 24, 2018  |  6 min read

There are many explanations companies routinely give when inventory management issues arise, whether it's too much unsold inventory or too many empty shelves

"The market is unpredictable."

"It's impossible to accurately forecast everything."

It's not that these explanations are inaccurate. In fact, they're pretty much universally true. What's puzzling is that, despite these realities, brand manufacturers still pour all their energy into rigorous planning and forecasting, and yet take a more frenzied approach to responding when performance deviates from forecast. In other words, they lose the discipline they need for a fast, coordinated response in the face of changing demand.

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Not all demand is true demand

Jul 19, 2018  |  4 min read

For consumer goods companies with omnichannel sales, downstream demand is a key signal to consider when thinking about inventory allocation, new product launches, demand planning, and other decisions. However, not all downstream demand is created equal.

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