What is the most popular demand planning software?

Jan 15, 2019  |  5 min read

Given how important demand planning is for consumer goods makers, you’d think teams are using really advanced tools for it, right? Especially in consumer electronics, where many of the companies are based in Silicon Valley and are pushing the boundaries of technology in their own products.

Late last year, Kristin Markworth, one of Alloy’s strategic advisors, set out to help us research this hypothesis, and the result was surprising, if not unexpected. Kristin is a 20+ year veteran in consumer electronics, and was most recently the VP of Sales and Sales Operations at GoPro, where she had gone on her own journey implementing planning processes and tools. To answer this question, she met with demand planners at a half-dozen consumer electronics companies, from Fortune 100 brands to digital-native upstarts, and heard a consistent story at each.

Read Now >

What digital native, traditional brands can teach each other

Jan 2, 2019  |  6 min read
Digital native mattress company Casper made headlines this summer by announcing plans to open 200 stores across the U.S. It was the latest in a line of new brands like Warby Parker, Harry’s, and Everlane that began with online-only, direct-to-consumer models and then extended into traditional retail stores.
Read Now >

Demand forecasting mistakes in the retail industry

Dec 27, 2018  |  4 min read

Consumer goods companies rely on forecasts to support inventory planning and distribution across their sales channels. Building accurate demand forecasts requires more than just an understanding of the latest machine learning techniques; it also requires the right data and an understanding of the potential costs of incorrect estimates.

Read Now >

Shared supply chain control towers: Key features and considerations

Dec 20, 2018  |  3 min read

As we join the year end recap bonanza, we can’t miss one of our highlights of 2018: a joint Professional Development Event with the APICS Golden Gate chapter. We welcomed members and guests to our San Francisco office in November to discuss “Implementing a Shared Supply Chain Control Tower."

Read Now >

Webinar recap: Uses and best practices for end-customer demand

Dec 5, 2018  |  3 min read

In October, Alloy was a featured guest on a webinar hosted by APICS Atlanta and Supply Chain Now Radio, “The Power of Connecting to End-Customer Demand.” Through the presentation and Q&A, we defined downstream demand, why it’s important, and how brands can efficiently use this data to their advantage. You can find the full recording of the webinar here, but here’s a quick summary of the key points

Read Now >

Choosing the “right” demand forecasting model

Nov 28, 2018  |  5 min read

When building demand forecasts for consumer goods, there’s a variety of algorithms you can use, from longstanding best practices to cutting-edge methodologies. While each have their pros and cons, at their core, every method is ultimately using historical data to try to predict future demand. The complexity, assumptions, and types of data inputs used in a given model type — and how they are weighted — will vary, but the basic ingredients are similar across the board.

Read Now >