A digital transformation discussion with supply chain execs

Feb 5, 2019  |  6 min read

Alloy recently had the pleasure of joining the Slalom Digital Innovation in Supply Chain Summit, January 23-24 in Seattle. The brainchild of Harshad Kanvinde at Slalom Consulting and Neil Ackerman at Johnson & Johnson, the roundtable was an intimate gathering of supply chain leaders that offered great opportunities to meet and learn about what’s top of mind for enterprises like Procter & Gamble, Mars, The Pokemon Company, and The Coca-Cola Company.

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How brands will win in IDC's predicted future

Jan 31, 2019  |  3 min read

We recently shared highlights from a study by IDC that spotlights how brands must become more demand-driven if they hope to prosper in today’s consumer goods market. Now more than ever, consumers drive the industry, making it critical to get closer to your end consumers and understand their preferences. At the same time, new digital-native market entrants are continually coming onto the scene, disrupting industries ranging from mattresses to eyeglasses. Amidst all this change, where is the market headed, and how can consumer brands make sure they don’t get left behind?

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IDC study: industry trends and why a demand-driven organization is critical

Jan 24, 2019  |  3 min read

Alloy recently commissioned IDC for a Market Spotlight on the future direction of consumer goods companies, which you can read here. In the paper, IDC analyst and program vice president Simon Ellis explores how the industry has become consumer-driven, necessitating a transformation in how brands approach their sales and supply chain strategies.

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What is the most popular demand planning software?

Jan 15, 2019  |  5 min read

Given how important demand planning is for consumer goods makers, you’d think teams are using really advanced tools for it, right? Especially in consumer electronics, where many of the companies are based in Silicon Valley and are pushing the boundaries of technology in their own products.

Late last year, Kristin Markworth, one of Alloy’s strategic advisors, set out to help us research this hypothesis, and the result was surprising, if not unexpected. Kristin is a 20+ year veteran in consumer electronics, and was most recently the VP of Sales and Sales Operations at GoPro, where she had gone on her own journey implementing planning processes and tools. To answer this question, she met with demand planners at a half-dozen consumer electronics companies, from Fortune 100 brands to digital-native upstarts, and heard a consistent story at each.

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What digital native, traditional brands can teach each other

Jan 2, 2019  |  6 min read
Digital native mattress company Casper made headlines this summer by announcing plans to open 200 stores across the U.S. It was the latest in a line of new brands like Warby Parker, Harry’s, and Everlane that began with online-only, direct-to-consumer models and then extended into traditional retail stores.
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Demand forecasting mistakes in the retail industry

Dec 27, 2018  |  4 min read

Consumer goods companies rely on forecasts to support inventory planning and distribution across their sales channels. Building accurate demand forecasts requires more than just an understanding of the latest machine learning techniques; it also requires the right data and an understanding of the potential costs of incorrect estimates.

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