New report reveals gaps in data and tools for digital transformation

Apr 23, 2019  |  4 min read

Recent findings from North Carolina State University indicate that in most companies, Excel is still the go-to analytics tool and each employee spends 2.5 hours daily searching for relevant data. In addition, the majority of executives are taking a “wait and see” approach to adopting advanced technologies into their workflow.

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How brands use data to build retailer relationships

Apr 4, 2019  |  2 min read

Brand success continues to rely heavily on retailer relationships. In order to get your products in front of more consumers, it is key to convince your retail partners to provide the online and in-store shelf space, and then work with them to keep those shelves stocked with the right products, at the right time.

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4 ways demand sensing and planning work together

Mar 21, 2019  |  4 min read

Demand planning is a well-established industry process for determining the level of future demand, so production, logistics, and other teams can plan their activities to meet that demand. However, what is perhaps less clear is how a process known as demand sensing is being adopted by progressive and innovative firms to complement demand planning and build a competitive edge in today’s fast-moving consumer goods market.

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How to incorporate out-of-stocks (OOS) in forecasting

Mar 19, 2019  |  4 min read

Out-of-stock (OOS) events present a real conundrum to consumer goods companies when forecasting demand. On the one hand, you can’t simply ignore previous OOS events if you hope to prevent them in the future, but on the other hand, determining the “true demand” if out-of-stocks had not caused lost sales is a complex undertaking.

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The role of seasonality in demand forecasting success

Feb 28, 2019  |  3 min read

As everyone in the consumer goods industry knows, demand forecasting is a demanding business. A serious attention to detail is required to achieve best-in-class accuracy levels.

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Retail analytics trends in 2019 and beyond

Feb 21, 2019  |  3 min read

Consumer goods brands that are looking to grow in 2019 and beyond need to take a closer look at their retail analytics. Also sometimes referred to as Point-of-Sale analytics, the insight they provide is critical to keeping up with fast-changing consumer demand, as well as keeping up with retailers that are becoming increasingly sophisticated with their use of data.

According to McKinsey, many buyers already have a wealth of customer information from both offline and online channels at their fingertips. As a result, “no longer will it be enough to generate insights at the national, channel, or customer level on a weekly or monthly basis. Retailers will expect store-specific, real-time insights tailored to their strategic priorities.”

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