Webinar recap: How toy companies can use analytics to drive retail sales

Sep 27, 2019  |  7 min read

Earlier this month, Alloy collaborated with The Toy Association to deliver a webinar on the necessity of granular POS and inventory analytics to grow your business. We joined The Toy Association earlier this year, and are eager to help our fellow members grow their businesses by sharing the insights we’ve learned working with innovative toy brands like Kano, a 2019 Toy of the Year finalist.

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Five lessons from a CE sales pro

Apr 30, 2019  |  5 min read

Adrienne Alterman recently sat down with our CEO, Joel, for a live discussion of her 10+ year career so far. The theme of the webinar was “What I Wish I Knew Then,” and she shared many lessons from her time in sales at premium audio brands like YG Acoustics and Bowers & Wilkins.

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How brands will win in IDC's predicted future

Jan 31, 2019  |  3 min read

We recently shared highlights from a study by IDC that spotlights how brands must become more demand-driven if they hope to prosper in today’s consumer goods market. Now more than ever, consumers drive the industry, making it critical to get closer to your end consumers and understand their preferences. At the same time, new digital-native market entrants are continually coming onto the scene, disrupting industries ranging from mattresses to eyeglasses. Amidst all this change, where is the market headed, and how can consumer brands make sure they don’t get left behind?

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What digital native, traditional brands can teach each other

Jan 2, 2019  |  6 min read
Digital native mattress company Casper made headlines this summer by announcing plans to open 200 stores across the U.S. It was the latest in a line of new brands like Warby Parker, Harry’s, and Everlane that began with online-only, direct-to-consumer models and then extended into traditional retail stores.
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