An interview with Eric Engebretsen, Account Executive

Nov 5, 2020  |  3 min read

Eric is originally from Utah and a graduate of Brigham Young University in his home state. He relocated to San Francisco a few years ago to jumpstart his career in tech. His experience has been in building early-stage startups, including being one of the first sales development reps (SDRs) at Alloy.

Eric currently leads Alloy’s West Coast Corporate Sales team.

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Welcoming new executive team members

Jul 28, 2020  |  2 min read

With COVID-19 throwing everyone’s plans out the window these past few months, we haven’t had the opportunity to share exciting news about the expansion of our management team. We’re really pleased to officially (if belatedly) welcome three new leaders, as well as congratulate Amanda Williams on her promotion to VP of Operations.

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What happens in a startup year

Feb 14, 2020  |  4 min read

Twelve months can feel like two years at a successful startup —and that’s a good thing! The business moves so quickly, product enhancements happen at such a rapid pace, and new team members are added so regularly, it can be a whirlwind experience.

For Alloy in 2019, that meant doubling our number of customers, doubling our team size, and making significant progress toward connecting the end-to-end supply chain to increase collaboration and efficiency. We continually iterated on our product and business, and learned many valuable lessons that have enabled us to better serve consumer brand manufacturers. We invite you to reflect on these accomplishments with us and get a glimpse into what happens in a startup year.

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An interview with Manfred (Manny) Reiche, Client Solutions

Jan 19, 2020  |  7 min read


Manfred (Manny) Reiche is the Data Operations Manager at Alloy. He joined the Client Solutions team over one year ago, after spending two years at Deloitte as a technology consultant. He holds a Bachelor’s in Mechanical Engineering and a Master’s in Systems Engineering from the University of Pennsylvania.


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More industry experts join Alloy

Jan 2, 2020  |  3 min read

We’re really happy to introduce three key additions to our go-to-market team over the past few months. Jennifer and Melody represent Alloy’s expansion both geographically and as a market leader—both are located on the East Coast and come from industry incumbents that Alloy has competed against and displaced at customers. Jacqueline is leading a new Solutions Consulting function focused on demonstrating the technical and business value of our platform even prior to implementation.

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An interview with Michael Hutzli, Engineering

Sep 11, 2019  |  5 min read

Michael Hutzli is an engineering team lead in Alloy’s Vancouver office.

Before joining Alloy a bit over three years ago, he worked as a software engineer at Addepar in Mountain View and at AdNovum in Zurich, Switzerland. He holds a MSc in Computer Science from ETH Zurich.

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