How to know if you sunk or soared on Prime Day

Oct 13, 2020  |  5 min read

Updated for 2020

Even though this year's Prime Day took place in October instead of July, and many things about our day-to-day-life remain different from last year's, we do think some trends will hold. 

For example, in 2019, even Amazon sellers not offering a deal said sales increased compared to other days in the month. Other retailers large and small saw a spike in their U.S. e-commerce sales, too. 

The event still puts shopping top of mind and creates a broad halo that can benefit all brands, whether or not you offered a deal on the shopping holiday. That's why everyone should be paying attention to your Prime Day performance.

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Using Test and Learn to optimize marketing amid day-to-day change

Jun 10, 2020  |  6 min read

As consumers start returning to stores again, will in-store promotions have the same impact as before? What will we use to replace sampling? And how will we know if new marketing tactics are effective?

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Inventory and forecast data from retailers: After your product ships (Part 2)

Aug 7, 2019  |  5 min read

Part 1 of this series highlighted four of the most important retailer data points that suppliers need to maintain an efficient supply chain and maximize sales opportunities: Unit Sales (Net), Dollar Sales (Net), Price, and Retailer COGS. Together, they help you understand true demand and its key drivers, and prioritize opportunities according to the business value. For a more detailed explanation, check out Part 1 here.

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Data retailers share & why it's important: After your product ships (Part 1)

Jul 31, 2019  |  3 min read

Landing a product on shelves is far from the last step in the sales cycle — monitoring what happens to product after it leaves your warehouse is integral to maintaining an efficient supply chain and maximizing sales opportunities. Fortunately, most retailers provide data to help suppliers understand how they're performing. 

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Phantom inventory, and what makes it so scary

May 7, 2019  |  4 min read

When you know a product is out-of-stock and costing lost sales, you can do something about it. As the saying goes, knowledge is power. But what if you don’t know that a product isn’t available for consumers who want to purchase it?

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Webinar recap: Uses and best practices for end-customer demand

Dec 5, 2018  |  3 min read

In October, Alloy was a featured guest on a webinar hosted by APICS Atlanta and Supply Chain Now Radio, “The Power of Connecting to End-Customer Demand.” Through the presentation and Q&A, we defined downstream demand, why it’s important, and how brands can efficiently use this data to their advantage. You can find the full recording of the webinar here, but here’s a quick summary of the key points

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