Updated for 2020
Even though this year's Prime Day took place in October instead of July, and many things about our day-to-day-life remain different from last year's, we do think some trends will hold.
For example, in 2019, even Amazon sellers not offering a deal said sales increased compared to other days in the month. Other retailers large and small saw a spike in their U.S. e-commerce sales, too.
The event still puts shopping top of mind and creates a broad halo that can benefit all brands, whether or not you offered a deal on the shopping holiday. That's why everyone should be paying attention to your Prime Day performance.Read Now >