As consumers start returning to stores again, will in-store promotions have the same impact as before? What will we use to replace sampling? And how will we know if new marketing tactics are effective?Read Now >
Part 1 of this series highlighted four of the most important retailer data points that suppliers need to maintain an efficient supply chain and maximize sales opportunities: Unit Sales (Net), Dollar Sales (Net), Price, and Retailer COGS. Together, they help you understand true demand and its key drivers, and prioritize opportunities according to the business value. For a more detailed explanation, check out Part 1 here.Read Now >
Landing a product on shelves is far from the last step in the sales cycle — monitoring what happens to product after it leaves your warehouse is integral to maintaining an efficient supply chain and maximizing sales opportunities. Fortunately, most retailers provide data to help suppliers understand how they're performing.Read Now >
Amazon Prime Day 2019 was another record-breaking success for many in the industry.
Amazon said it sold over 175 million items during the event, more than the past Black Friday and Cyber Monday combined. More than $2 billion of product was bought from independent small and medium-sized business selling on Amazon, surpassing last year’s $1.5 billion.
Even Amazon sellers not offering a deal said sales increased compared to other days in July and were better than last year.Read Now >
When you know a product is out-of-stock and costing lost sales, you can do something about it. As the saying goes, knowledge is power. But what if you don’t know that a product isn’t available for consumers who want to purchase it?Read Now >
In October, Alloy was a featured guest on a webinar hosted by APICS Atlanta and Supply Chain Now Radio, “The Power of Connecting to End-Customer Demand.” Through the presentation and Q&A, we defined downstream demand, why it’s important, and how brands can efficiently use this data to their advantage. You can find the full recording of the webinar here, but here’s a quick summary of the key pointsRead Now >