Demand planning is a well-established industry process for determining the level of future demand, so production, logistics, and other teams can plan their activities to meet that demand. However, what is perhaps less clear is how a process known as demand sensing is being adopted by progressive and innovative firms to complement demand planning and build a competitive edge in today’s fast-moving consumer goods market.Read Now >
Out-of-stock (OOS) events present a real conundrum to consumer goods companies when forecasting demand. On the one hand, you can’t simply ignore previous OOS events if you hope to prevent them in the future, but on the other hand, determining the “true demand” if out-of-stocks had not caused lost sales is a complex undertaking.Read Now >
We are honored to join companies like Google, IBM, Microsoft, and SAP in being named a best-in-class provider in Consumer Goods Technology (CGT) Magazine’s 19th annual awards. Selected by the CGT community of consumer goods executives, Alloy was recognized as a top 10 vendor for both the Artificial Intelligence and Supply Chain Planning business functions.Read Now >
As everyone in the consumer goods industry knows, demand forecasting is a demanding business. A serious attention to detail is required to achieve best-in-class accuracy levels.Read Now >
When it comes to retail analytics, the most valuable insights are often hidden deep beneath the surface, at the store-by-store level. For that reason, creative technology leader Kano Computing turned to Alloy to help them analyze their channel point-of-sale and inventory data at a more granular level.Read Now >
Consumer goods brands that are looking to grow in 2019 and beyond need to take a closer look at their retail analytics. Also sometimes referred to as Point-of-Sale analytics, the insight they provide is critical to keeping up with fast-changing consumer demand, as well as keeping up with retailers that are becoming increasingly sophisticated with their use of data.
According to McKinsey, many buyers already have a wealth of customer information from both offline and online channels at their fingertips. As a result, “no longer will it be enough to generate insights at the national, channel, or customer level on a weekly or monthly basis. Retailers will expect store-specific, real-time insights tailored to their strategic priorities.”Read Now >