Using Test and Learn to optimize marketing amid day-to-day change

Jun 10, 2020  |  6 min read

As consumers start returning to stores again, will in-store promotions have the same impact as before? What will we use to replace sampling? And how will we know if new marketing tactics are effective?

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5 key criteria for efficient retail analytics

May 26, 2020  |  5 min read

Using point-of-sale and e-commerce data to understand true demand and share insights with retailers can help your brand stand out among the dozens of suppliers vying for a buyers' attention. However, implementing an effective solution to take advantage of all the sales, inventory, and forecast data that retailers make available—in a timely manner—is not a simple “one size fits all” decision.

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Coronavirus and humble pie: Sticking to what we’re hearing from brands

Apr 29, 2020  |  5 min read

A recent Wall Street Journal article on the emerging Coronavirus consumer quotes Unilever CEO Alan Jope saying, “There is no such thing yet as a new normal. Businesses and commentators who have professed too much wisdom and insight on what the world will look like on the other side of coronavirus have come to eat humble pie.”

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Eating big data for breakfast: A “Supply Chain Now” interview

Apr 13, 2020  |  5 min read

Since its start in 2017, Supply Chain Now Radio has become the leading channel for supply chain news and thought leadership. Alloy Regional Sales Director Tom Jones recently sat down with hosts Greg White and Scott W. Luton for an episode of its flagship “Supply Chain Now” podcast.

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A demand framework for COVID-19 from crisis response to the new normal

Mar 30, 2020  |  7 min read

In an MIT briefing on The Impact of COVID-19 on Business and Supply Chain last week, professor Yossi Sheffi recommended that one of the actions companies should start taking right now is “plan for the recovery.” I agree with the need to start thinking longer-term now, but is it really as simple as recovery? Someday, hopefully soon, the crisis will be “over” and the world will return to normal?

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When crisis hits: Use real-time visibility to continuously optimize supply

Mar 13, 2020  |  4 min read

Black Swan events are by their nature, impossible to predict, and thus horribly difficult and expensive to defend against. To credibly prepare against every possible scenario, you would need to take a very wide range of precautions. Unfortunately, these “rare occurrences” also seem to be happening with greater frequency, and their impacts much more far-reaching. When you consider how connected and vast our global supply chains are, relatively small, unpredicted events can have significantly exaggerated impacts on activities downstream. 

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