Five lessons from a CE sales pro

Apr 30, 2019  |  5 min read

We recently welcomed Adrienne Alterman to the Alloy team by having her sit down with our CEO, Joel, for a live discussion of her 10+ year career so far. The theme of the webinar was “What I Wish I Knew Then,” and she shared many lessons from her time in sales at premium audio brands like YG Acoustics and Bowers & Wilkins.

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New report reveals gaps in data and tools for digital transformation

Apr 23, 2019  |  4 min read

Recent findings from North Carolina State University indicate that in most companies, Excel is still the go-to analytics tool and each employee spends 2.5 hours daily searching for relevant data. In addition, the majority of executives are taking a “wait and see” approach to adopting advanced technologies into their workflow.

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Meet our Spring additions

Apr 16, 2019  |  3 min read

The Alloy team continues to grow quickly, and this month, we're excited to highlight two of our newest employees — Tom Jones and Adrienne Alterman. They bring strong industry experience to the company, coming from the worlds of consumer electronics and CPG.

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How customers use Alloy

Apr 10, 2019  |  4 min read

Alloy’s customers range from established household names doing billions of dollars in business a year, to digital-native brands just expanding into retail, like Kano and Cora. So you might wonder what these companies have in common, and how they both find value in Alloy’s platform.

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How brands use data to build retailer relationships

Apr 4, 2019  |  2 min read

Brand success continues to rely heavily on retailer relationships. In order to get your products in front of more consumers, it is key to convince your retail partners to provide the online and in-store shelf space, and then work with them to keep those shelves stocked with the right products, at the right time.

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An interview with Logan Ensign, Client Solutions

Apr 2, 2019  |  2 min read

Logan Ensign is the Director of Client Solutions (CS) at Alloy. Last June, he joined Alloy’s San Francisco office from InsideSales.com, where he led the company’s highest end service, Momentum PRIME. Designed for customers who wanted to use predictive analytics to transform their sales operations, the team formed long-term relationships focused on optimizing sales process and strategy and ultimately delivering and showcasing value.

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