What happens in a startup year

Feb 14, 2020  |  4 min read

Twelve months can feel like two years at a successful startup —and that’s a good thing! The business moves so quickly, product enhancements happen at such a rapid pace, and new team members are added so regularly, it can be a whirlwind experience.

For Alloy in 2019, that meant doubling our number of customers, doubling our team size, and making significant progress toward connecting the end-to-end supply chain to increase collaboration and efficiency. We continually iterated on our product and business, and learned many valuable lessons that have enabled us to better serve consumer brand manufacturers. We invite you to reflect on these accomplishments with us and get a glimpse into what happens in a startup year.

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An interview with Manfred (Manny) Reiche, Client Solutions

Jan 19, 2020  |  7 min read


Manfred (Manny) Reiche is the Data Operations Manager at Alloy. He joined the Client Solutions team over one year ago, after spending two years at Deloitte as a technology consultant. He holds a Bachelor’s in Mechanical Engineering and a Master’s in Systems Engineering from the University of Pennsylvania.


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Buying software in an emerging category: the buying process

Jan 12, 2020  |  5 min read

We get it, your needs are unique. And while today you’re stuck using nightmarish spreadsheets or software with a buffet of plug-ins, you know there must be a better way to solve the problems holding back your business.

So what do you do? Take a chance on a new tool with a new vendor and unproven value? Tread water into generi-ware that you pour hours and dollars into customizing, or continue waiting while an in-house solution gets developed?

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More industry experts join Alloy

Jan 2, 2020  |  3 min read

We’re really happy to introduce three key additions to our go-to-market team over the past few months. Jennifer and Melody represent Alloy’s expansion both geographically and as a market leader—both are located on the East Coast and come from industry incumbents that Alloy has competed against and displaced at customers. Jacqueline is leading a new Solutions Consulting function focused on demonstrating the technical and business value of our platform even prior to implementation.

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Deciphering Sephora sales and inventory reports

Dec 3, 2019  |  5 min read

Timely and granular retailer data are must-haves for supplier brands to increase sales and maintain customer service levels while controlling costs. Point-of-sale and inventory details aren’t just helpful, they’re the key ingredient to growing market share and staying ahead of competitors.

Most retailers offer some point-of-sale reports, but the metrics and level of granularity can range quite a bit, sometimes failing to paint a complete picture. That’s why we’re sharing how some of the biggest retailers provide data, and how you can try to make up for the gaps. So far we’ve offered breakdowns of Amazon Retail Analytics and The Home Depot. Today we’re looking into Sephora, the popular cosmetics and beauty chain, which presents some real hurdles when it comes to forming a complete understanding of your performance.

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Alloy selected by Valvoline to enable demand-driven supply chain

Nov 21, 2019  |  2 min read
Leading-edge solution to unlock new insights and opportunities and strengthen retail relationships

Valvoline, a leading worldwide supplier of premium branded lubricants and automotive services, is implementing Alloy’s enterprise supply chain solution. We proved to Valvoline that our platform can successfully replace legacy tools — providing substantially better visibility, reporting, analytics, and alerting — and swiftly scale the capability across retailers and Valvoline Instant Oil Change Centers. 

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