More industry experts join Alloy

Jan 2, 2020  |  3 min read

We’re really happy to introduce three key additions to our go-to-market team over the past few months. Jennifer and Melody represent Alloy’s expansion both geographically and as a market leader—both are located on the East Coast and come from industry incumbents that Alloy has competed against and displaced at customers. Jacqueline is leading a new Solutions Consulting function focused on demonstrating the technical and business value of our platform even prior to implementation.

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Deciphering Sephora sales and inventory reports

Dec 3, 2019  |  5 min read

Timely and granular retailer data are must-haves for supplier brands to increase sales and maintain customer service levels while controlling costs. Point-of-sale and inventory details aren’t just helpful, they’re the key ingredient to growing market share and staying ahead of competitors.

Most retailers offer some point-of-sale reports, but the metrics and level of granularity can range quite a bit, sometimes failing to paint a complete picture. That’s why we’re sharing how some of the biggest retailers provide data, and how you can try to make up for the gaps. So far we’ve offered breakdowns of Amazon Retail Analytics and The Home Depot. Today we’re looking into Sephora, the popular cosmetics and beauty chain, which presents some real hurdles when it comes to forming a complete understanding of your performance.

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Alloy selected by Valvoline to enable demand-driven supply chain

Nov 21, 2019  |  2 min read
Leading-edge solution to unlock new insights and opportunities and strengthen retail relationships

Valvoline, a leading worldwide supplier of premium branded lubricants and automotive services, is implementing Alloy’s enterprise supply chain solution. We proved to Valvoline that our platform can successfully replace legacy tools — providing substantially better visibility, reporting, analytics, and alerting — and swiftly scale the capability across retailers and Valvoline Instant Oil Change Centers. 

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Escaping the supply chain Catch-22: customer service vs. rising costs

Nov 5, 2019  |  4 min read

Retail supply chains catching up to Amazon

Competition to make and distribute consumer goods is at an all time high. Despite cries of a retail apocalypse, retailers like Walmart, Costco, and Target are all outperforming Amazon in the stock market this year. By competing with Amazon on convenience and leveraging the competitive advantage of their physical presence and human touch, these organizations are reinventing the importance of physical retail as we prepare to enter 2020.

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Guest opinion: There is no last mile in supply chain

Oct 17, 2019  |  8 min read

Greg White is a founder, CEO, board director and advisor in B2B technology with multiple successful exits. He is a principal and host with Supply Chain Now Radio and recently joined Trefoil Advisory as a Partner to further their vision of stronger companies by delivering practical solutions to the highest-stakes challenges.

Prior to Trefoil, Greg served as CEO at Curo, a field service management solution most notably used by Amazon to direct their fulfillment center deployment workforce. He is most known for founding Blue Ridge Solutions and serving as President & CEO for the Gartner Magic Quadrant Leader of cloud-native supply chain applications. Greg has also held leadership roles with Servigistics, and E3 Corporation, where he pioneered their cloud supply chain offering.  He has led over 100 supply chain initiatives at companies like Amazon, Best Buy, the Limited, Dick’s Sporting Goods, Arc’teryx, Michaels, Dell and more.

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Guest opinion: The best retail solution for brands that I have seen, hands down

Oct 2, 2019  |  4 min read

Jennifer Freyer has been in the retail technology sector since 1993. For 10 years she worked in sales, account management and training for EDI and UPC catalogue solutions. The past 15 years, she has been focused on POS reporting and analysis solutions, directing sales, marketing and client consulting, while speaking and working with industry thought leaders to drive best practices and adoption. She was a member of GS1 US POS data sharing group and spoke at the GS1 Connect conference. She has also spoken and participated in multiple retail industry conferences and trade shows. 

UPDATE 11/25/19: We're excited to share that Jennifer is bringing her industry expertise to the Alloy team!  While her opinion is now admittedly a bit more biased, this article was written prior to any hiring discussions, and it's still a great read on why brands should invest in a modern solution to maximize the value of your POS data.


Consumer retail data. Point of sale data. Inventory data. Online versus brick-and-mortar data. Customer trend data. We know we need it, we want it, and we are now able to get access to more than we ever have before. 

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