An interview with Eric Engebretsen, Account Executive

Nov 5, 2020  |  3 min read

Eric is originally from Utah and a graduate of Brigham Young University in his home state. He relocated to San Francisco a few years ago to jumpstart his career in tech. His experience has been in building early-stage startups, including being one of the first sales development reps (SDRs) at Alloy.

Eric currently leads Alloy’s West Coast Corporate Sales team.

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Bliss implementing Alloy to drive retail success

Oct 22, 2020  |  1 min read

Heading into the holiday season, Bliss will have the speed and flexibility they need to make real-time sales and marketing decisions. The iconic skin wellness brand will use Alloy to analyze point-of-sale trends across retailers, pinpoint opportunities at the SKU and store level, prevent out-of-stocks and track the impact of marketing activities.

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New survey highlights practices that limit supply chain firefighting

Oct 15, 2020  |  4 min read

Where do you stand in relation to your competitors’ supply chains? Are you healthy, or are you falling behind? How do the best-performing supply chains function…and what can you learn from them?

In summer 2020, we surveyed 500 North American supply chain professionals at consumer goods manufacturers to help answer these questions. From analysts to the C-suite, they gave us an in-depth look into their day-to-day experiences. The results allow us to draw data-driven conclusions about how supply chain teams can navigate a never-ending stream of changes - without constantly running from one fire to the next.

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How to know if you sunk or soared on Prime Day

Oct 13, 2020  |  5 min read

Updated for 2020

Even though this year's Prime Day took place in October instead of July, and many things about our day-to-day-life remain different from last year's, we do think some trends will hold. 

For example, in 2019, even Amazon sellers not offering a deal said sales increased compared to other days in the month. Other retailers large and small saw a spike in their U.S. e-commerce sales, too. 

The event still puts shopping top of mind and creates a broad halo that can benefit all brands, whether or not you offered a deal on the shopping holiday. That's why everyone should be paying attention to your Prime Day performance.

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A leading fitness equipment maker hits its stride with Alloy for Sales

Sep 17, 2020  |  6 min read

Founded in the 1980s, this sporting goods manufacturer is a publicly traded company with some of the most industry-recognized brand names. Their premium products are sold worldwide through direct-to-consumer and online and offline retail channels, including Amazon, Walmart and Dick’s Sporting Goods.

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Talking better product launch and allocation decisions with Ferrero USA

Aug 21, 2020  |  6 min read

If you’ve eaten candy in the past year, there’s a good chance Glenn Lawse was responsible for getting it to you. As Vice President of Supply Chain at Ferrero USA, Glenn and his team keep the shelves of American retailers stocked with confections like Tic Tacs, Butterfingers, Crunches, Nutella and Ferrero Rocher pralines. 

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