How customers use Alloy

Apr 10, 2019  |  4 min read

Alloy’s customers range from established household names doing billions of dollars in business a year, to digital-native brands just expanding into retail, like Kano and Cora. So you might wonder what these companies have in common, and how they both find value in Alloy’s platform.

We certainly have our own ideas, but being the data-lovers that we are, decided to conduct our first customer survey earlier this year to get some quantitative input. We invited all our users to provide their feedback on Alloy, and received 45 responses over two weeks.

Feedback came from both new customers, who had just started using Alloy, as well as customers who have happily been on Alloy’s platform a year or more. In addition, we received responses from a variety of titles - CXOs to managers and individual contributors - and functional areas, with the largest groups in Sales, Sales Ops, and Supply Chain.

Benefits of Alloy

When it comes to user’s day-to-day work, one of the biggest benefits was speed - making work faster so that users can get more done in less time, and focus on more strategic insights and analysis. That was followed closely by providing access to data that they weren’t getting before - namely, store-by-store sales and inventory data on a daily basis, in a format they could easily process and analyze to quickly identify insights.

Over 55% of users cited Alloy’s data collection, aggregation, and harmonization capabilities as a key need. For brands used to selling direct-to-consumer and relying on data to drive their sales and marketing strategy, retail channel data is critical to successful expansions into brick-and-mortar. And for large brands looking to compete with them, it’s equally important.

On a closely related note, Alloy has enabled over 40% of customers to do analysis that they simply weren’t able to before. In addition to the data itself, Alloy’s purpose-built analytics and dashboards serve to elevate team’s analytical capabilities and unlock new insights.
For sales teams, that analysis is then used with retailers to influence decisions and grow the business. Almost 45% of sales people use Alloy primarily to share information with retailers or influence retailer decisions, helping them become trusted advisors and strengthen key buyer relationships. Another 24% use it primarily to gain insight that they act on directly, whether that’s making order recommendations to retailers, prioritizing where they spend their time, quickly reacting to a successful promotion, or other actions.

Unlocking new analysis and insights

The uses of Alloy are split between 1) functions that teams were performing before, but in a manual, time-consuming way, and 2) tasks that they simply weren’t even able to complete before, whether due to lack of data, tools, or time.

The first set of uses, for which Alloy replaced existing processes, include:

  • Analyzing sales performance
  • Reviewing performance across retailers/channels
  • Conduct root cause analysis for inventory issues
  • Identifying out-of-stocks and phantom inventory
  • Evaluating the impact of promotions

These are common needs of sales and supply chain teams, and customers choose to replace their prior solution with Alloy because of its scalability, usability, and flexibility. On a scale of 1-5, users rated Alloy an average of 4.0 on all three of these dimensions. It reflects our ability to effectively serve the range of customers that we do, regardless of their size, needs, or existing sophistication when it comes to data and analysis.

Perhaps even more exciting, though, is the second set of common uses, for which Alloy didn’t replace an existing process but instead, enabled new capabilities:

  • Monitoring new product launches
  • Identifying overstocks and excess inventory
  • Monitoring inventory metrics
  • Optimizing the product mix

Both out-of-stocks and overstocks are expensive problems that can cost enterprises millions of dollars a year in lost sales and markdowns. And without the ability to closely monitor inventory metrics and pinpoint the root cause of the problem, whether it’s specific products, stores, geographies, or retailers, it’s hard to do anything about it.

Alloy enables our customers to identify these issues as soon as they occur through daily and weekly data feeds, so they can be quickly corrected before they cost the company more money. On a longer-term basis, Alloy goes a step further in preventing these mistakes from occurring at all by providing the insight to adjust inventory management strategies and proactively alerting teams when they are predicted to occur, based on true demand patterns.

What are you missing out on?

We know there are options when it comes to retail analytics and forecasting, but Alloy’s customers tend to think it’s something special. Out of all the tools they use at work, almost a quarter ranked Alloy among the best tools they use.

It’s what’s helped us get ranked in the top 10 of consumer goods technology providers, alongside companies like Google, IBM, and SAP. Plus, we continue to innovate and build our product based on customer feedback, helping us earn praise like, “Alloy is the best, both on the product offered and support.”

Now that you’ve seen the data from our customers, can we share some specific client success stories and show what Alloy can do for your business? Get in touch with us at, or start a conversation here.

Posted by Alloy