Many of the brands we work with have a vision for how they want to use sales and supply chain insights to react with agility to changes in consumer demand, but they don’t always have the necessary tools to do so. This is the position that one of our clients, a consumer electronics hardware company, found themselves in when they first decided to bring on Alloy.
The company has a large sales channel footprint: its products are sold through more than a dozen retail partners, including Best Buy, Target, and Office Depot, as well as through distributors and directly on its own online store. With all of those different sources of data, the retail sales team was spending hours every week aggregating reports — a process that was both time-consuming and error-prone. Because the analytics were compiled manually, insights were also limited to high-level metrics, such as averages and retailer-level performance data.
As a result, the company didn’t have the granular performance insights needed to make precise adjustments to its S&OP processes. Even when adjustments were clearly indicated by the data, valuable time was often lost because the manual analysis process took so long to complete. Looking for an improvement over their existing system, the company turned to Alloy.
Now, Alloy handles the collection and harmonization of the company’s store-level sales and inventory data, automating the process so that it’s accurate and efficient. Instead of spending their time preparing data for analysis, the company can focus on insights and response coordination. Leveraging Alloy as a single source of truth, numerous teams within the company — including marketing, sales, fulfillment, planning, and finance — use Alloy’s analysis in their weekly operations. Specifically, the company uses Alloy for reporting, inventory management, analysis of marketing efforts, and S&OP planning.
With Alloy, this hardware company is able to plan for and react to consumer demand in a timely manner. Not only has it made the company’s internal processes more efficient, but it’s also made them a stronger partner for retailers. Armed with Alloy’s analysis, the company can be more proactive with retailers and distributors, suggesting strategies to increase sell-through and analyzing performance versus expectation.
For more details, read the full case study here.