Beyond the Askuity acquisition to the future of retail analytics

Feb 11, 2019  |  3 min read

MapsAskuity customers might be feeling a little adrift right now. Support for Askuity is ending unless you only want data from Home Depot, and that means you need to make some tough decisions about what your retail analytics solution will be going forward.

The insights provided by the best retail analytics companies go beyond simple reporting to deliver true predictive power, helping you proactively identify and address top challenges like out-of-stock and overstock situations. Trying to run your business without them would be like using a paper map instead of taking advantage of GPS technology with real-time traffic updates.

For Askuity customers, the Home Depot acquisition, and the lack of support the company is providing, could be a real problem – but it is also a significant opportunity to evaluate newer vendors, like Alloy, who can do a better job of meeting your holistic needs.

Here are some of the advantages Alloy has over other retail analytics providers that make it the right partner moving forward.


Alloy’s focus has been and always will be on serving consumer goods brands. Unlike Askuity or other companies that try to serve both retailers and brands, we were founded because of the challenges we heard from manufacturers about using available point-of-sale and channel data. Our goal is to help these vendors take control and flip the current information asymmetry, where retailers hold the data and make it difficult for brands to gain insight into their own consumers.

Flexible and Dynamic Dashboards

One of the key places you’ll notice a difference is in the way Alloy puts the data into your hands. Forget canned reports or needing to reach out to your contact to create a new report for you when you want to look at the data slightly differently.

Alloy is more flexible. We go beyond pre-built reports and dashboards to offer a completely dynamic platform. You can zoom in and out of the data in seconds, analyzing performance by retailer, region, store, SKU, or a variety of other attributes. Our intuitive, design-forward solution also makes it easy for anyone in the organization to gain insights from the data, from front-line sales to supply chain analysts.

Intelligent Forecasting

Askuity, like many business intelligence tools, was only backward-looking, which means it only provided analytics for your prior performance. Alloy offers these descriptive analytics too, but we also deliver forward-looking forecasts and recommendations, using predictive analytics to help you understand what is likely to happen and plan accordingly.

With Alloy, your team can scale forecasting to every SKU, at every location and e-commerce channel, and keep forecasts updated with the latest demand data. Proactive alerts automatically notify the right people of issues like predicted out-of-stocks or deviations from plans, so you can act on opportunities before they disappear.

Single Source of Truth

Retail analytics software solutions tend to focus on enabling the sales team, while Alloy also acts as a single trusted data source across your organization. We help sales teams sell more, and at the same time can provide marketing and supply chain teams with actionable insights for ROI analysis of local in-store marketing spend, optimization of replenishment models, planning processes, and more.

As a result, Alloy unites teams across sales, supply chain, and marketing, breaking down traditional siloes through a shared view of data.

Transitioning to Alloy

Even before the Askuity acquisition was announced, companies like DivaCup and Essick Air were switching to Alloy. Our retail analytics and forecasting solutions simply do more.

We even make it easy to move to Alloy and maintain continuity. Our platform can help extract all of your data from Askuity, so you don’t lose any of that valuable history. We work to minimize disruption to your existing processes and can be up and running in a matter of days.

Let us help your company move beyond Askuity and on to something better.

Posted by Alloy