Jennifer Freyer

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Guest opinion: The best retail solution for brands that I have seen, hands down

Oct 2, 2019  |  4 min read

Jennifer Freyer has been in the retail technology sector since 1993. For 10 years she worked in sales, account management and training for EDI and UPC catalogue solutions. The past 15 years, she has been focused on POS reporting and analysis solutions, directing sales, marketing and client consulting, while speaking and working with industry thought leaders to drive best practices and adoption. She was a member of GS1 US POS data sharing group and spoke at the GS1 Connect conference. She has also spoken and participated in multiple retail industry conferences and trade shows. 

UPDATE 11/25/19: We're excited to share that Jennifer is bringing her industry expertise to the Alloy team!  While her opinion is now admittedly a bit more biased, this article was written prior to any hiring discussions, and it's still a great read on why brands should invest in a modern solution to maximize the value of your POS data.


Consumer retail data. Point of sale data. Inventory data. Online versus brick-and-mortar data. Customer trend data. We know we need it, we want it, and we are now able to get access to more than we ever have before. 

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