Forecasting is the process of estimating future demand in order to help make better-informed business decisions today. Across consumer goods brands, teams use forecasts to more intelligently allocate resources, optimize inventory, and maximize revenue.
However, companies vary widely in their forecast accuracy. According to the Institute of Business Forecasting & Planning (IBF), the retail industry averages a 30% error rate when forecasting products one month in advance, and “Best-in-Class Forecast Errors” is even a term in the IBF glossary.
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