We recently shared highlights from a study by IDC that spotlights how brands must become more demand-driven if they hope to prosper in today’s consumer goods market. Now more than ever, consumers drive the industry, making it critical to get closer to your end consumers and understand their preferences. At the same time, new digital-native market entrants are continually coming onto the scene, disrupting industries ranging from mattresses to eyeglasses. Amidst all this change, where is the market headed, and how can consumer brands make sure they don’t get left behind?Read Now >
Alloy recently commissioned IDC for a Market Spotlight on the future direction of consumer goods companies, which you can read here. In the paper, IDC analyst and program vice president Simon Ellis explores how the industry has become consumer-driven, necessitating a transformation in how brands approach their sales and supply chain strategies.Read Now >
Retail sales enablement software platform Askuity automatically collects point-of-sale data and provides actionable insights on that information. Using inventory numbers as well as data collected from POS transactions, “Askuity aims to be the single source of data-driven insights for every store, every product, and every consumer,” per its website – but that mission is changing.Read Now >
Given how important demand planning is for consumer goods makers, you’d think teams are using really advanced tools for it, right? Especially in consumer electronics, where many of the companies are based in Silicon Valley and are pushing the boundaries of technology in their own products.
Late last year, Kristin Markworth, one of Alloy’s strategic advisors, set out to help us research this hypothesis, and the result was surprising, if not unexpected. Kristin is a 20+ year veteran in consumer electronics, and was most recently the VP of Sales and Sales Operations at GoPro, where she had gone on her own journey implementing planning processes and tools. To answer this question, she met with demand planners at a half-dozen consumer electronics companies, from Fortune 100 brands to digital-native upstarts, and heard a consistent story at each.
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The 2019 conference schedule is off to a busy start! We're posting this from the Consumer Electronics Show (CES) in Las Vegas, where we've had a couple packed days of meetings and checking out the latest innovations in technology. We're looking forward to wrapping up the week with more one-on-one time with clients and thought-provoking sessions.Read Now >