Alloy

Recent Posts

Deciphering Sephora sales and inventory reports

Dec 3, 2019  |  5 min read

Timely and granular retailer data are must-haves for supplier brands to increase sales and maintain customer service levels while controlling costs. Point-of-sale and inventory details aren’t just helpful, they’re the key ingredient to growing market share and staying ahead of competitors.

Most retailers offer some point-of-sale reports, but the metrics and level of granularity can range quite a bit, sometimes failing to paint a complete picture. That’s why we’re sharing how some of the biggest retailers provide data, and how you can try to make up for the gaps. So far we’ve offered breakdowns of Amazon Retail Analytics and The Home Depot. Today we’re looking into Sephora, the popular cosmetics and beauty chain, which presents some real hurdles when it comes to forming a complete understanding of your performance.

Read Now >

Alloy Selected by Valvoline to Enable Demand-Driven Supply Chain

Nov 21, 2019  |  2 min read
Valvoline implements leading-edge solution to unlock new insights and opportunities 

SAN FRANCISCO, Calif., November 21, 2019 (GLOBE NEWSWIRE) -- Alloy, the modern demand platform for consumer goods brands, today announced Valvoline, a leading worldwide supplier of premium branded lubricants and automotive services, is implementing Alloy’s enterprise supply chain solution.

Read Now >

Escaping the supply chain Catch-22: customer service vs. rising costs

Nov 5, 2019  |  4 min read

Retail supply chains catching up to Amazon

Competition to make and distribute consumer goods is at an all time high. Despite cries of a retail apocalypse, retailers like Walmart, Costco, and Target are all outperforming Amazon in the stock market this year. By competing with Amazon on convenience and leveraging the competitive advantage of their physical presence and human touch, these organizations are reinventing the importance of physical retail as we prepare to enter 2020.

Read Now >

Webinar recap: How toy companies can use analytics to drive retail sales

Sep 27, 2019  |  7 min read

Earlier this month, Alloy collaborated with The Toy Association to deliver a webinar on the necessity of granular POS and inventory analytics to grow your business. We joined The Toy Association earlier this year, and are eager to help our fellow members grow their businesses by sharing the insights we’ve learned working with innovative toy brands like Kano, a 2019 Toy of the Year finalist.

Read Now >

Making sense of The Home Depot data options for suppliers

Sep 22, 2019  |  7 min read

UPDATE 10/16/19: DataConnection remains available to certain suppliers, and as described below, includes metrics such as ship indicator, vendor compliance, fulfillment channel, and sales channel. We suggest speaking to your Home Depot merchant to clarify your options, and using the information here to understand what's available with each one.


UPDATE 10/2/19: We've just learned from one of our customers that DataConnection and EDI are no longer options for receiving data. We will continue investigating and share further updates as we receive them.


In 2019, most brands knows that data can be a competitive differentiator when it comes to building retailer relationships and efficiently serving consumers. From providing insights on buying trends to helping you manage your supply chain, point-of-sale data and analytics can make the difference between growing shelf space or losing it, or a successful product launch and a mediocre one.  

Read Now >

An interview with Michael Hutzli, Engineering

Sep 11, 2019  |  5 min read

Michael Hutzli is an engineering team lead in Alloy’s Vancouver office.

Before joining Alloy a bit over three years ago, he worked as a software engineer at Addepar in Mountain View and at AdNovum in Zurich, Switzerland. He holds a MSc in Computer Science from ETH Zurich.

Read Now >