Alloy

Recent Posts

Webinar recap: How toy companies can use analytics to drive retail sales

Sep 27, 2019  |  7 min read

Earlier this month, Alloy collaborated with The Toy Association to deliver a webinar on the necessity of granular POS and inventory analytics to grow your business. We joined The Toy Association earlier this year, and are eager to help our fellow members grow their businesses by sharing the insights we’ve learned working with innovative toy brands like Kano, a 2019 Toy of the Year finalist.

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Making sense of The Home Depot data options for suppliers

Sep 22, 2019  |  7 min read

UPDATE 10/2/19: We've just learned from one of our customers that DataConnection and EDI are no longer options for receiving data. We will continue investigating and share further updates as we receive them.


In 2019, most brands knows that data can be a competitive differentiator when it comes to building retailer relationships and efficiently serving consumers. From providing insights on buying trends to helping you manage your supply chain, point-of-sale data and analytics can make the difference between growing shelf space or losing it, or a successful product launch and a mediocre one.  

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An interview with Michael Hutzli, Engineering

Sep 11, 2019  |  5 min read

Michael Hutzli is an engineering team lead in Alloy’s Vancouver office.

Before joining Alloy a bit over three years ago, he worked as a software engineer at Addepar in Mountain View and at AdNovum in Zurich, Switzerland. He holds a MSc in Computer Science from ETH Zurich.

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Amazon Retail Analytics Basic vs. Premium: What’s the value?

Sep 8, 2019  |  5 min read

We’ve talked a lot about the importance of using data from your retailers, including point-of-sale, inventory, and forecasts, to grow market share and optimize inventory levels. The first step in that journey, is of course, getting that data from retailers. While most do share it, each does so in a slightly different way or even multiple ways, often at different levels of granularity and in their own “language.”

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How Youth to the People uses Alloy

Aug 13, 2019  |  3 min read

Beauty and personal care is a highly dynamic industry, and we're proud to call a number of leading brands in the space our customers, including amika, Walker and Company, and Youth to the People. While the industry is growing quickly, it still presents challenges for both new and established companies—keeping up with fast changing consumer demand, where a social media influencer can turn a product "hot" very quickly, and standing out in a crowded environment, where the salespeople in the store often have a major impact on purchase decisions.

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Inventory and forecast data from retailers: After your product ships (Part 2)

Aug 7, 2019  |  5 min read

Part 1 of this series highlighted four of the most important retailer data points that suppliers need to maintain an efficient supply chain and maximize sales opportunities: Unit Sales (Net), Dollar Sales (Net), Price, and Retailer COGS. Together, they help you understand true demand and its key drivers, and prioritize opportunities according to the business value. For a more detailed explanation, check out Part 1 here.

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