Alloy

Recent Posts

New report reveals gaps in data and tools for digital transformation

Apr 23, 2019  |  4 min read

Recent findings from North Carolina State University indicate that in most companies, Excel is still the go-to analytics tool and each employee spends 2.5 hours daily searching for relevant data. In addition, the majority of executives are taking a “wait and see” approach to adopting advanced technologies into their workflow.

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How customers use Alloy

Apr 10, 2019  |  4 min read

Alloy’s customers range from established household names doing billions of dollars in business a year, to digital-native brands just expanding into retail, like Kano and Cora. So you might wonder what these companies have in common, and how they both find value in Alloy’s platform.

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How brands use data to build retailer relationships

Apr 4, 2019  |  2 min read

Brand success continues to rely heavily on retailer relationships. In order to get your products in front of more consumers, it is key to convince your retail partners to provide the online and in-store shelf space, and then work with them to keep those shelves stocked with the right products, at the right time.

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An interview with Logan Ensign, Client Solutions

Apr 2, 2019  |  2 min read

Logan Ensign is the Director of Client Solutions (CS) at Alloy. Last June, he joined Alloy’s San Francisco office from InsideSales.com, where he led the company’s highest end service, Momentum PRIME. Designed for customers who wanted to use predictive analytics to transform their sales operations, the team formed long-term relationships focused on optimizing sales process and strategy and ultimately delivering and showcasing value.

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4 ways demand sensing and planning work together

Mar 21, 2019  |  4 min read

Demand planning is a well-established industry process for determining the level of future demand, so production, logistics, and other teams can plan their activities to meet that demand. However, what is perhaps less clear is how a process known as demand sensing is being adopted by progressive and innovative firms to complement demand planning and build a competitive edge in today’s fast-moving consumer goods market.

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How to incorporate out-of-stocks (OOS) in forecasting

Mar 19, 2019  |  4 min read

Out-of-stock (OOS) events present a real conundrum to consumer goods companies when forecasting demand. On the one hand, you can’t simply ignore previous OOS events if you hope to prevent them in the future, but on the other hand, determining the “true demand” if out-of-stocks had not caused lost sales is a complex undertaking.

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