Deciphering Sephora sales and inventory reports

Dec 3, 2019  |  5 min read

Timely and granular retailer data are must-haves for supplier brands to increase sales and maintain customer service levels while controlling costs. Point-of-sale and inventory details aren’t just helpful, they’re the key ingredient to growing market share and staying ahead of competitors.

Most retailers offer some point-of-sale reports, but the metrics and level of granularity can range quite a bit, sometimes failing to paint a complete picture. That’s why we’re sharing how some of the biggest retailers provide data, and how you can try to make up for the gaps. So far we’ve offered breakdowns of Amazon Retail Analytics and The Home Depot. Today we’re looking into Sephora, the popular cosmetics and beauty chain, which presents some real hurdles when it comes to forming a complete understanding of your performance.

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Alloy Selected by Valvoline to Enable Demand-Driven Supply Chain

Nov 21, 2019  |  2 min read
Valvoline implements leading-edge solution to unlock new insights and opportunities 

SAN FRANCISCO, Calif., November 21, 2019 (GLOBE NEWSWIRE) -- Alloy, the modern demand platform for consumer goods brands, today announced Valvoline, a leading worldwide supplier of premium branded lubricants and automotive services, is implementing Alloy’s enterprise supply chain solution.

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Escaping the supply chain Catch-22: customer service vs. rising costs

Nov 5, 2019  |  4 min read

Retail supply chains catching up to Amazon

Competition to make and distribute consumer goods is at an all time high. Despite cries of a retail apocalypse, retailers like Walmart, Costco, and Target are all outperforming Amazon in the stock market this year. By competing with Amazon on convenience and leveraging the competitive advantage of their physical presence and human touch, these organizations are reinventing the importance of physical retail as we prepare to enter 2020.

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Guest opinion: There is no last mile in supply chain

Oct 17, 2019  |  8 min read

Greg White is a founder, CEO, board director and advisor in B2B technology with multiple successful exits. He is a principal and host with Supply Chain Now Radio and recently joined Trefoil Advisory as a Partner to further their vision of stronger companies by delivering practical solutions to the highest-stakes challenges.

Prior to Trefoil, Greg served as CEO at Curo, a field service management solution most notably used by Amazon to direct their fulfillment center deployment workforce. He is most known for founding Blue Ridge Solutions and serving as President & CEO for the Gartner Magic Quadrant Leader of cloud-native supply chain applications. Greg has also held leadership roles with Servigistics, and E3 Corporation, where he pioneered their cloud supply chain offering.  He has led over 100 supply chain initiatives at companies like Amazon, Best Buy, the Limited, Dick’s Sporting Goods, Arc’teryx, Michaels, Dell and more.

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Guest opinion: The best retail solution for brands that I have seen, hands down

Oct 2, 2019  |  4 min read

Jennifer Freyer has been in the retail technology sector since 1993. For 10 years she worked in sales, account management and training for EDI and UPC catalogue solutions. The past 15 years, she has been focused on POS reporting and analysis solutions, directing sales, marketing and client consulting, while speaking and working with industry thought leaders to drive best practices and adoption. She was a member of GS1 US POS data sharing group and spoke at the GS1 Connect conference. She has also spoken and participated in multiple retail industry conferences and trade shows. 

UPDATE 11/25/19: We're excited to share that Jennifer is bringing her industry expertise to the Alloy team!  While her opinion is now admittedly a bit more biased, this article was written prior to any hiring discussions, and it's still a great read on why brands should invest in a modern solution to maximize the value of your POS data.


Consumer retail data. Point of sale data. Inventory data. Online versus brick-and-mortar data. Customer trend data. We know we need it, we want it, and we are now able to get access to more than we ever have before. 

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Webinar recap: How toy companies can use analytics to drive retail sales

Sep 27, 2019  |  7 min read

Earlier this month, Alloy collaborated with The Toy Association to deliver a webinar on the necessity of granular POS and inventory analytics to grow your business. We joined The Toy Association earlier this year, and are eager to help our fellow members grow their businesses by sharing the insights we’ve learned working with innovative toy brands like Kano, a 2019 Toy of the Year finalist.

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