Guest opinion: The best retail solution for brands that I have seen, hands down

Oct 2, 2019  |  3 min read

Jennifer Freyer has been in the retail technology sector since 1993. For 10 years she worked in sales, account management and training for EDI and UPC catalogue solutions. The past 15 years, she has been focused on POS reporting and analysis solutions, directing sales, marketing and client consulting, while speaking and working with industry thought leaders to drive best practices and adoption. She was a member of GS1 US POS data sharing group and spoke at the GS1 Connect conference. She has also spoken and participated in multiple retail industry conferences and trade shows. 


Consumer retail data. Point of sale data. Inventory data. Online versus brick-and-mortar data. Customer trend data. We know we need it, we want it, and we are now able to get access to more than we ever have before. 

I have seen retail technology evolve immensely over the past 25 years, and I am excited about where these advances have taken us. Many companies have come up with new data technology solutions to help brands and retailers. Retailers are sharing more than ever, and are partnering with and counting on brands to bring them insights with all of this data at their disposal. But with all that advancement, there is still a learning and acceptance curve to select the best solutions, and find the best practices to use them. 

I recently had the opportunity to engage with Alloy. I am so impressed by their solution, their customer success focus, their incredible sales, marketing & on-boarding staff, their executive commitment to provide the best solution on the market, and the science they have used to build it. For years I have sold, consulted on, spoke about, and taught how to select and use data technology solutions for retail, and what Alloy provides is the best I have seen. Here’s why.

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Webinar recap: How toy companies can use analytics to drive retail sales

Sep 27, 2019  |  7 min read

Earlier this month, Alloy collaborated with The Toy Association to deliver a webinar on the necessity of granular POS and inventory analytics to grow your business. We joined The Toy Association earlier this year, and are eager to help our fellow members grow their businesses by sharing the insights we’ve learned working with innovative toy brands like Kano, a 2019 Toy of the Year finalist.

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Making sense of The Home Depot data options for suppliers

Sep 22, 2019  |  7 min read

UPDATE 10/2/19: We've just learned from one of our customers that DataConnection and EDI are no longer options for receiving data. We will continue investigating and share further updates as we receive them.


In 2019, most brands knows that data can be a competitive differentiator when it comes to building retailer relationships and efficiently serving consumers. From providing insights on buying trends to helping you manage your supply chain, point-of-sale data and analytics can make the difference between growing shelf space or losing it, or a successful product launch and a mediocre one.  

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An interview with Michael Hutzli, Engineering

Sep 11, 2019  |  5 min read

Michael Hutzli is an engineering team lead in Alloy’s Vancouver office.

Before joining Alloy a bit over three years ago, he worked as a software engineer at Addepar in Mountain View and at AdNovum in Zurich, Switzerland. He holds a MSc in Computer Science from ETH Zurich.

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Amazon Retail Analytics Basic vs. Premium: What’s the value?

Sep 8, 2019  |  5 min read

We’ve talked a lot about the importance of using data from your retailers, including point-of-sale, inventory, and forecasts, to grow market share and optimize inventory levels. The first step in that journey, is of course, getting that data from retailers. While most do share it, each does so in a slightly different way or even multiple ways, often at different levels of granularity and in their own “language.”

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How Youth to the People uses Alloy

Aug 13, 2019  |  3 min read

Beauty and personal care is a highly dynamic industry, and we're proud to call a number of leading brands in the space our customers, including amika, Walker and Company, and Youth to the People. While the industry is growing quickly, it still presents challenges for both new and established companies—keeping up with fast changing consumer demand, where a social media influencer can turn a product "hot" very quickly, and standing out in a crowded environment, where the salespeople in the store often have a major impact on purchase decisions.

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